About Abi

Swiss suncare brand Ultrasun was Abi Cleeve's first experience of developing skincare products, and with hard work and brilliant people around her, it grew to become the leading premium sunscreen brand in the UK. What started with a chance encounter in a Swiss chemist in 1996, ultimately led to a career spanning nearly three decades in the skincare industry.  It was Ultrasun’s long-lasting, highly skin-compatible formulas which led Abi to question one day – “if we can lock sun protection into the skin all day, why is nobody doing it with hydration, peptides, retinols and other premium skincare ingredients!?” This was her lightbulb moment, and just a few weeks later she started working on the first SkinSense formula.

 Fast forward to 2017 and Abi was ready to launch a very small capsule collection of long-wear skincare; the first of it’s kind to utilise advanced lamellar technology and premium ingredients, in affordable, highly skin-compatible formulations. This small collection has since grown to encompass a wide range of solution-based skincare and supplements, backed by Abi’s vision and self-declared obsession with skin, the research and expertise of a team of Italian chemists and most crucially: the feedback and voice of SkinSense customers. 

 Abi’s journey has combined passion, expertise and a deep understanding of what the skin needs. The result is as the name suggests: total skin sense. Hard-working products which make sense to your skin and encompass everything it needs to stay in beautifully happy, healthy condition.